京东外卖与零售形成协同:外卖带动跨品类消费增长,PLUS会员单月新注册超40万

新浪科技
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  新浪科技讯 6月18日下午消息,京东举行“京东618,又好又便宜”主题2025京东618媒体开放日。会上,京东零售平台营销中心整合营销部负责人王硕对京东618作进一步介绍。

  他表示,京东外卖与零售已经形成协同效应,外卖带动商超日用等跨品类消费增长,外卖带动PLUS会员单月新注册超40万,京东PLUS会员外卖复购率是非会员的2倍。

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