文|商业数据派内外交困下,创始人周富裕在回归一年后对30岁的周黑鸭进行品牌焕新。按照周富裕的说法,是为了“让周黑鸭更年轻,更有趣。”不过一位不愿具名的接近周黑鸭人士对商业数据派表示,这样的品牌焕新有点“换汤不换药”。去年6月,周富裕宣布回归,可商业数据派通过多位周黑鸭员工了解到,他早在2023年年底就频繁介入管理。大环境带来的业绩滑坡,即便经理人做了补救也是“螳臂当车”,他着急了。“老板的焦虑传递...
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