智通财经APP获悉，周一，营销科技公司Zeta Global(ZETA.US)股价走高，截至发稿，该股涨超16%，报16.52美元。此次大涨主要受到公司发布的一项人工智能(AI)研究报告推动，该报告揭示了营销行业在AI应用方面的滞后。
Zeta发布的这项研究名为《是时候认真看待AI的商业价值了》。报告指出，虽然许多营销组织已经开始引入人工智能，但大多数仍处于早期阶段，尚未建立起足够的数据基础、技能储备和系统能力，来实现AI的规模化应用和企业级价值转化。该研究基于对北美地区300位营销科技决策者的调查，其中62%的受访者表示其所在组织的AI部署仍属“有限”或“中等”程度。
投资者认为，这份报告反映出Zeta拥有巨大的市场机会，尤其是在AI营销领域仍未充分开发的背景下。Zeta的技术和平台有望帮助众多企业解决当前存在的数据碎片化、旧系统负担以及技能短缺等问题，从而推动AI真正带来业务绩效提升。
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