中国IP品牌何以“乘风破浪” 向世界讲好中国故事 2025-06-24 来源:上海证券报 字号: 大 中 小

上海市政府
Jun 24, 2025

6月12日在深圳市福田区一家泡泡玛特门店拍摄的LABUBU玩偶。新华社图  过去一年,泡泡玛特的“女明星”LABUBU日程繁忙,全球飞、赶通告,在泰国被旅游部长接机,在伦敦哈罗德百货粉丝们为她排起长龙。而最近,她的名字更成为全球社交话题的热门词。  同样的故事还属于几个中国神话传说中的人物。今年春天,动画电影《哪咤之魔童闹海》震惊影史,舞着混天绫、挥着火尖枪、踩着风火轮的哪咤风靡海内外。去年夏天,...

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