京东“零佣金”大举杀入酒旅:OTA巨头蔑视中夹杂危机感

格隆汇
27 Jun

据界面,杀入外卖领域“硬刚”美团不久后,近期京东又以“最高三年0佣金”的政策强势入局酒旅市场。然而,京东酒旅犹如一拳打在棉花上,暂时在OTA阵营以及大型酒店集团中没掀起太大波澜。此前,作为外卖行业的新入局者,京东与美团上演了一场火药味十足的“巨头互撕”,双方你来我往打得不可开交。反观酒旅战线,与外卖领域的针锋相对形成鲜明对比,OTA巨头们对京东酒旅的进入反应较为平淡。面对京东抛来的“零佣金”橄榄枝,大型酒店集团更多处于观望状态。“京东布局酒旅对OTA现有格局没有太大影响,各平台基本没在看,并不是很在意。”某OTA平台内部人士称。身为OTA界“老大哥”,携程向回应称:“中国旅游市场的玩家和携程处于错位竞争的状态,携程目前主要的增长点来自于旅游业的全球化布局。携程已经将重心转向全球市场,寻求更广阔的增长空间。”

Disclaimer: Investing carries risk. This is not financial advice. The above content should not be regarded as an offer, recommendation, or solicitation on acquiring or disposing of any financial products, any associated discussions, comments, or posts by author or other users should not be considered as such either. It is solely for general information purpose only, which does not consider your own investment objectives, financial situations or needs. TTM assumes no responsibility or warranty for the accuracy and completeness of the information, investors should do their own research and may seek professional advice before investing.

Most Discussed

  1. 1
     
     
     
     
  2. 2
     
     
     
     
  3. 3
     
     
     
     
  4. 4
     
     
     
     
  5. 5
     
     
     
     
  6. 6
     
     
     
     
  7. 7
     
     
     
     
  8. 8
     
     
     
     
  9. 9
     
     
     
     
  10. 10