· 54% 的受访高管低估了将AI战略转化为实际成果的运营复杂性。· 仅 22% 的受访组织为在自动化决策中使用 AI 建立了明确的指导方针和护栏。· 64% 的首席营销官(CMO)受访者现在负责盈利能力,其中 58% 需对收入增长负责。近日,IBM商业价值研究院的一项全新全球研究显示,受访的首席营销官(CMO)普遍认可人工智能(AI)的战略重要性,但他们在适应角色转变过程中面临执行差距——主要是...
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