还是摩根大通“有创意”!小米Yu7是中国电车版“Labubu”

华尔街见闻
01 Jul

摩根大通分析师在深入实地调研小米上海旗舰店后发现,小米电动车Yu7的火爆背后是类似潮玩品牌Labubu的稀缺性驱动需求模式。 据追风交易台消息,6月29日,摩根大通发表研报指出,小米YU7的产品定位超越交通工具,同时产能瓶颈带来的“稀缺性”放大市场热度,而目标客群的差异化避免与国内造车新势力直接“火拼”: 产品定位超越交通工具: 小米Yu7的成功,关键在于其“有趣的大玩具”属性。其吸引力主要...

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