随着天气越发炎热,白酒进入消费淡季。不过,“618”大促活动下,线上白酒销售增长的同时,多款头部名酒却跌破批发参考价(以下简称“批价”),白酒企业如何穿越这一轮周期引发思考。 库存高企、价格倒挂依然是当下白酒行业的特征。中国酒业协会6月发布的《2025中国白酒市场中期研究报告》显示,当前白酒行业正处于调整期,在多重压力下,上半年批价整体表现较弱。 为迎合年轻消费群体,头部酒业有意发力低度酒。...
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