【券商聚焦】东方证券维持阿里巴巴(09988)“买入”评级 料淘天集团FY26Q1表现稳健

金吾财讯
Jul 17, 2025

金吾财讯 | 东方证券发布阿里巴巴(09988)FY26Q1前瞻点评,指淘天分部GMV&CMR维持上季度良好趋势,整体表现稳健;云环比加速上调预期;年内集团利润因闪购投入增加明显下滑,且近期新增的500亿补贴表明公司长期投入决心,补贴战持续性增强导致公司今明两年利润均承压。但该机构仍看好公司云计算龙一及AI技术的领先地位,本季度云环比加速强化了AI算力需求增长下公司业绩释放的确定性,维持“买入”评级。该机构预计GMV&CMR同比增速接近上季度。1)分部数据:该机构预计淘天分部FY26Q1实现收入1215.2亿元(yoy+7.2%,一致预期+7.2%),实现经调整EBITA 462.4亿元(yoy-5.3%,一致预期+9.0%),该机构认为本季度以来闪购投入加大导致分摊至淘天分部的亏损增加,从而使利润下滑。若不考虑闪购亏损,预计本季度淘天EBITA仍将实现个位数正增长。2)GMV:该机构预计本季度淘天GMV增速略低于社零(4-5月社零总体同比增速为5.6%),基本延续上季度趋势。3)CMR:预计FY26Q1实现CMR收入885.8亿元(yoy+10.6%,一致预期+9.0%),本季度受益于加收的0.6%佣金与全站推渗透率的进一步提升带动淘天take rate增长,CMR增速维持双位数高位。预计下半年佣金基数拉平后CMR或有降速,但全站推广渗透仍可贡献一定边际增量。本地生活方面,分部实现收入181.2亿元(yoy+11.6%,一致预期+10.0%),经调整EBITA -57.0亿元(一致预期-11.2亿元)。该机构判断公司本地生活战略偏长期,战略定位通过外卖抢占即时零售份额,布局近场电商与远场电商交叉赋能,因此投入具有较强持续性,导致今明两年集团利润持续承压。尽管年内利润大幅下滑,但该机构看好公司闪购业务规模增长的确定性和持续性,预计中长期随着闪购UE改善或将回补一定利润。 该机构预期FY26Q1云智能集团实现收入323.9亿元(yoy+22.0%,一致预期+19.3%),经调整EBITA 26.6亿元(yoy+13.7%,一致预期为+8.6%),EBITA margin为8.2%。预计FY26Q1阿里国际数字商业分部实现收入348.6亿元(yoy+19.0%,一致预期+20.4%),经调整EBITA -10.2亿元(一致预期-24.2亿元),电商事业群合并后海外电商经营效率继续提升,预计本季度AIDC减亏提速,FY26内或有望实现单季度盈利。

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