中国冰箱正在改写越南市场

金投网
17 Jul

在越南冰箱市场上,曾长期上演着日韩品牌的“独角戏”。韩国品牌三星、LG及日本品牌松下,凭借先发的技术积累和成熟的渠道优势,长期稳定地占据核心地位。然而,这样的格局正在被以海尔智家为代表的中国品牌改写。2025年1-5月,越南冰箱行业整体下滑5.1%,海尔越南冰箱却以22%的增速逆势上扬,创下行业最快增速,市场份额达到21.9%,位居TOP2。中国冰箱在越南的破局,是中国品牌坚持全球创牌的结果。面对...

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