根据流量监测机构Statcounter的数据，2025年6月，微软必应(Bing)在中国的桌面搜索市占率达到40.23%，连续12个月稳居第一，显示出其在PC端的强劲增长势头。据悉，微软过去十六年中为必应投入了近千亿美元，尽管早期市占率未有实质性突破，但随着中国企业数字化和出海浪潮的兴起，必应抓住此机遇。微软官方数据显示，过去五年间，必应在中国的用户数量激增了12倍。2025年3月，中国贡献了必应全球访问流量的28.25%，超越美国的21.9%，成为必应的第一大市场。
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