价值共生、场景破界,习酒携手京东共启白酒新消费范式

糖酒快讯
Jul 18, 2025

文 | 郭媛白酒如何“卖生活方式”,这是当下酒企都在深入思考的问题。从京东与习酒这两大行业领军企业的合作中,我们或许能窥见一些线索。7月15日,京东集团与习酒集团2025年封坛活动暨“习酒·新场景:焕新美酒美生活提案”白酒专题交流会在习酒商务体验中心举行。活动现场,相伴十三载的京东与习酒携手翻开合作新篇—— 双方从“渠道协同”进阶至“价值共生”,正式启动以“新场景”为核心的合作布局。此次升级将厂商...

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