文 | 硅谷101在中国市场击败星巴克之后,瑞幸进一步打入了星巴克的主场:美国。最近,瑞幸在纽约率先开了两家门店,一家在纽约大学的地铁站口,另一家距离市中心更近,而且不到百米内就有一家星巴克。本周101 Weekly的第二期,我们实地探访了纽约瑞幸门店,在点一杯生椰拿铁的同时,解析瑞幸的策略。在中国,瑞幸凭借数字化、规模化、强大的供应链和整合营销能力取胜。进军美国,它主打的仍是这套“互联网组合拳”...
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