可口可乐中国拟制定精细化市场策略

E公司
23 Jul

人民财讯7月23日电,在日前举行的可口可乐公司2025第二季度财报电话会议上,可口可乐公司董事会主席兼首席执行官詹鲲杰提及中国市场表现时指出,尽管当前消费环境趋于谨慎,旗舰品牌“可口可乐”和餐饮渠道的强劲表现仍然推动了整体销量增长。目前,可口可乐中国系统正在针对渠道和客户制定更精细化的策略,推动开展更具针对性的市场活动,并加速冷饮设备投放。

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