花旗发表研究报告指出，鉴于Alphabet搜索业务变现趋势改善，付费点击增长加速至年增4%，对谷歌云平台(GCP)服务的需求增加(2.5亿美元以上交易数量较去年同期增长2倍以上)，以及利润率扩大，对该股持乐观态度。鉴于谷歌的人工智能技术能够支援更多用例，其商业和人工智能查询量持续成长，且随着AI-O全球推出、AI模式扩展以及应用程序Gemini采用率的提升，谷歌的新产品似乎正获得市场认可，其策略在市场也逐渐明朗化。 花旗重申对Alphabet“买入”评级，目标价从203美元上调至225美元，视其为网络行业中定位最佳的公司之一。在谷歌的广告产品中，搜索业务在2024年重新加速增长，这得益于公司重新投资于改善搜索体验，强调其AI和机器学习计划，并专注于电子商务，提升了对用户和广告商的整体相关性。谷歌的产品光环，包括15款产品月活跃用户超过5亿，7款产品月活跃用户超过20亿，将持续推动搜索使用率，并对Gemini 2.5 Pro和扩展版AI模式的表现印象深刻。
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