Hong Kong's eight-day football festival could generate as much as HK$428 million in economic benefits, with gains expected across the retail, hospitality, and transport sectors, the South China Morning Post reported Sunday.
The Hong Kong Football Festival, which began Thursday, features four top European clubs - Liverpool, AC Milan, Arsenal, and Tottenham Hotspur - playing at the newly opened Kai Tak Stadium.
Event organiser TEG Sport said over 35,000 fans attended open training sessions for Liverpool and AC Milan, while Saturday's match between the two teams drew a record crowd of 49,704 for a live football event in the city, according to SCMP.
The event has also attracted major sponsors and commercial tie-ups, including an MTR Corporation (HKG:0066) pop-up Liverpool store at East Tsim Sha Tsui station, which helped boost foot traffic and nearby retail activity, the report added.
(Market Chatter news is derived from conversations with market professionals globally. This information is believed to be from reliable sources but may include rumor and speculation. Accuracy is not guaranteed.)
Disclaimer: Investing carries risk. This is not financial advice. The above content should not be regarded as an offer, recommendation, or solicitation on acquiring or disposing of any financial products, any associated discussions, comments, or posts by author or other users should not be considered as such either. It is solely for general information purpose only, which does not consider your own investment objectives, financial situations or needs. TTM assumes no responsibility or warranty for the accuracy and completeness of the information, investors should do their own research and may seek professional advice before investing.