头图来源| 零跑官方作者|苏鹏虽然主流新能源轿车市场对应着更广袤的增量,但10万级别的新能源轿车并不好做。截至目前,能从10万级轿车市场杀出重围的也只有两款新能源产品:其一是比亚迪秦PLUS,其二是小鹏MONA 03。“做得不好的话,可能就变成了网约车;做得好的话,成本又不好做。”零跑汽车创始人、董事长兼CEO 朱江明如此说。一切都是成本在作祟。新能源车电池成本占比高达45%(如比亚迪秦PLUS)...
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