百度集团-SW(9888.HK)25Q2业绩前瞻:业绩承压待触底 关注AI广告商业化进展

光大证券
31 Jul

业绩前瞻:我们预计百度集团25Q2 总收入同比下降4.2%至325.2 亿元,百度核心总收入同比下降3.6%至257.2 亿元。我们预计百度集团25Q2 核心非GAAP 下经营利润40.3 亿元,同比减少42.5%,经营利润率15.7%;百度集团25Q2 非GAAP 净利润41.9 亿元,净利率12.9%。高利润率的广告业务承压,集团业绩处于底部。1、在线营销业务:业绩承压下Q2 百度AI 搜索...

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