文 | 数读社,作者 | 卢梭2000年,女妖塞壬的头像出现在百年故宫中,让大众记住了“星巴克”这个名字。这是一次不寻常的开店,外国咖啡品牌开在中国百年古迹中,被视为对传统文化的侵犯,引发了很多人的反对。这个争议巨大的门店,7年后黯然退出。这像是星巴克在中国市场发展的一个缩影。从不可一世,到灰头土脸。最新消息显示,星巴克中国进入卖身倒计时,目前已经有20个投资方有意向入局。原地踏步星巴克中国的卖身...
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