跨境电商“新方向”:亚马逊、Temu押注了供应链

21世纪经济报道
Aug 08

跨境电商行业从“流量竞争”转向“供应链+技术”的综合实力竞争。  8月6日,亚马逊在深圳举办的“2025亚马逊全球开店盈领增长论坛”上宣布,对其供应链整体解决方案、选品工具及品牌服务进行多项升级,涵盖物流网络拓展、AI技术应用及全链路运营支持,旨在提升跨境电商卖家的供应链效率与全球市场竞争力。  业内人士认为,“供应链即服务(SCaaS)”模式正逐步普及,跨境电商供应链正从传统“成本中心”转向驱动...

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