大珍·珍酒重塑酱酒价值坐标 实现亲民价格与高端品质的辩证统一

e公司
Aug 07

在消费升级与情绪价值需求并行的时代,白酒行业正经历一场静默的变革。当下,潮玩、国潮化妆品、黄金珠宝等品类通过“情绪经济”实现爆发式增长时,贵州珍酒适时推出了一款战略新品——大珍·珍酒,以亲民定价与高端品质,成为酱酒品类中破局的现象级单品。这款产品不仅满足了消费者对品质与性价比的双重需求,更通过文化美学、稀缺属性与环保理念,精准触达商务宴请、礼赠场景及日常情绪消费,或将为白酒行业探索出一条“情绪经济...

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