冰雪引擎,全球共振:波司登以新质发展擎动中国品牌的“世界潮流”

新华网
Aug 07, 2025

当一款羽绒服被当做潮流单品,抢购一空,甚至在一年后仍被消费者心心挂念,波司登——这个诞生于1976年的国货品牌,不仅成了纺织服饰行业焕新升级的“参照”,也构建起了一个品牌与市场、消费者同频共振的“样本”。为何波司登能够穿越行业周期?中国波司登何以成为“世界羽绒服”?中国品牌如何建设“生命长度”,拓宽价值高度?8月2日至4日,以“新质生产力:新智造新消费新生态”为主题的2025企业家太阳岛年会在...

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