近期,外卖及即时零售市场的激烈竞争,其核心是各大平台围绕“即时零售”这一关键增长赛道展开的战略卡位。海通国际发布研报称,近期,外卖及即时零售市场的激烈竞争,其核心是各大平台围绕“即时零售”这一关键增长赛道展开的战略卡位。各方投入巨额补贴,其根本目的并不仅限于争夺外卖订单,而是出于更深远的战略考量:抢占新流量入口,提升用户粘性与平台渗透率。而此次竞争的更深层逻辑,在于将即时购物延伸为覆盖本地生活全...
Source Link近期,外卖及即时零售市场的激烈竞争,其核心是各大平台围绕“即时零售”这一关键增长赛道展开的战略卡位。海通国际发布研报称,近期,外卖及即时零售市场的激烈竞争,其核心是各大平台围绕“即时零售”这一关键增长赛道展开的战略卡位。各方投入巨额补贴,其根本目的并不仅限于争夺外卖订单,而是出于更深远的战略考量:抢占新流量入口,提升用户粘性与平台渗透率。而此次竞争的更深层逻辑,在于将即时购物延伸为覆盖本地生活全...
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