“年轻化”加速,伊利新品百万级销量背后的拼多多赋能密码

上游新闻
Aug 13

近年来,乳业新品牌相继涌现,在竞争日趋激烈的当下,伊利等乳业巨头也加快创新步伐,依托完善的产业链布局,借助新电商和新产品,拓展市场新增量。在拼多多的赋能下,伊利的产品研发明显提速。以节日节庆为例,2024年年货节,结合新年恭喜发财的传统习俗,伊利在拼多多独家推出龙年“财运装”纯牛奶,上线便供不应求。“我们了解到消费者在年货节、情人节等节日节庆存在旺盛的送礼需求,且节日定制款更受消费者喜爱,尤其是...

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