智通财经APP获悉，百果园(02411)早盘涨超10%，截至发稿，涨9.14%，报1.91港元，成交额597.16万港元。
消息面上，近日，百果园发布2025年中期盈利预警。智通财经APP获在《战略转型致短期经营阵痛 百果园集团(02411)：业绩承压但转机已显现》中指出，从盈利预警公告来看，百果园此次业绩双降，主要源于两大短期因素：门店网络调整与消费者让利。公司上半年持续推进门店网络优化，关闭低效门店700余家，以提升整体运营效率。
近期券商调研报告显示，百果园渠道调整已进入尾声，单店客流与毛利率同步回升。其中，单店客流增长印证“好果报恩”等活动成功激活消费需求，品牌黏性提升；毛利率回升则显示客流品对毛利品的带动效应逐步释放，标志着公司在产品结构优化、供应链效率提升等方面的努力开始见效。
此外，值得关注的是，近几年公司开始打造的第二增长曲线——toB业务增速可观。水果B端市场规模庞大，且竞争格局高度分散，CR5不足5%，存在较大整合空间。且不同于以往以商超为主要客户的市场格局，近年来随着线上线下新兴零售渠道的涌现，水果客户类别及市场渠道亦不断丰富，这一点在公司盈利预警公告中也有所提及。新渠道与新模式的出现，或将为公司开辟新的增量空间。
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