华润啤酒总裁赵春武:当前啤白融合战略进行第二阶段

国际金融报
Aug 20, 2025

8月19日,华润啤酒召开线上业绩发布会,会上,对于啤酒赛道涌进的新“玩家”,华润啤酒执行董事及总裁赵春武表示,越来越多的“玩家”进入啤酒赛道说明这个行业仍然具有吸引力,尤其是在白酒消费疲软的大环境下。  谈到啤白融合进展,赵春武则表示“没有达到预期”。他说,近两年集团进行了一些深度挖掘,希望能够通过啤酒的渠道将白酒做大,一些优质的啤酒大商同步销售白酒,营业额也达到了4亿多。但这种合作只停留在浅层,...

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