Fluent's Stock Rallys After Posting Narrower 2Q Loss, Revenue Forecast

Dow Jones

Aug 20

By Kelly Cloonan

Shares of Fluent rose after the company logged a narrower second-quarter loss and said it expects to post double-digit consolidated revenue growth next year.

The stock advanced 24% to $2.83 in after-hours trading on Tuesday. Shares are down 9.5% this year.

The commerce media solutions provider posted a loss of $7.2 million, or 30 cents a share, compared with a loss of $11.6 million, or 75 cents a share, a year earlier.

On an adjusted basis the company lost 24 cents per share.

Revenue fell 24% to $44.7 million due to efforts to reallocate resources toward the company's commerce media solutions business, Fluent said. Revenue from that unit more than double in the quarter.

Fluent said it is forecasting double-digit consolidated revenue growth for next year. The company also said it expects to achieve adjusted earnings before interest, taxes, depreciation and amortization profitability in the fourth quarter and in 2026.

Chief Executive Don Patrick said the company expects to drive substantial growth in its commerce media solutions segment this year as it begins media partnerships with companies like Authentic Brands Group.

Write to Kelly Cloonan at kelly.cloonan@wsj.com

(END) Dow Jones Newswires

August 19, 2025 18:35 ET (22:35 GMT)

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Shares are down 9.5% this year. \n\n\n  The commerce media solutions provider posted a loss of $7.2 million, or 30 cents a share, compared with a loss of $11.6 million, or 75 cents a share, a year earlier. \n\n\n  On an adjusted basis the company lost 24 cents per share. \n\n\n  Revenue fell 24% to $44.7 million due to efforts to reallocate resources toward the company's commerce media solutions business, Fluent said. Revenue from that unit more than double in the quarter. \n\n\n  Fluent said it is forecasting double-digit consolidated revenue growth for next year. 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