MW Tommy Hilfiger parent says it still expects 2025 to be a comeback year, even as tariffs upend clothing industry

By Bill Peters

Company offers more upbeat sales outlook, 'despite the uncertain global macroenvironment'

Bad Bunny attends the Calvin Klein Collection fashion show during New York Fashion Week in February.

Shares of PVH Corp. were up after hours on Tuesday after the parent of the Tommy Hilfiger and Calvin Klein clothing lines offered a more upbeat sales outlook, saying that it still expects this year "to mark our return to growth."

Management made that assessment as clothing makers and retailers try to find their footing amid the Trump administration's trade war, which has made consumers uneasy and threatened to push up the cost of clothing.

For now, PVH (PVH) said, demand for underwear helped within Calvin Klein, as did demand for denim, elevated by a promo campaign with megastar Bad Bunny. Tommy Hilfiger, meanwhile, got a boost from a campaign tied to "F1: The Movie" and a partnership with the U.S. SailGP racing team.

Shares were up 4.9% after hours on Tuesday.

PVH also raised its sales outlook for this year, expecting sales to "increase slightly to low single digits." That was a bit better than an earlier forecast for a range of flat to a slight increase.

The company stuck with its full-year adjusted profit outlook of $10.75 to $11 a share. It said efforts to offset tariffs would largely take hold in the second half of the year.

In raising the sales forecast, Chief Executive Stefan Larsson said "We continue to expect 2025 to mark our return to growth," adding that the guidance reflected "our confidence in our ability to execute with impact despite the uncertain global macroenvironment."

For the second quarter, PVH reported a 4% year-over-year sales gain to $2.17 billion, above FactSet estimates. The company reported adjusted earnings of $2.52 a share, also topping expectations.

-Bill Peters

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August 26, 2025 17:14 ET (21:14 GMT)

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