腾讯一年“重做”三次的游戏,还在疯狂增长

游戏葡萄
Sep 01

8月30日《金铲铲之战》(下称“金铲铲”)迎来了它的四岁生日。这次周年庆,官方为玩家举办了一系列具备“仪式感”的庆生主题活动。相应地,金铲铲也在这两天再次冲上了iOS游戏畅销榜Top 2。为什么金铲铲在四年的长线运营中还能稳占品类头部?借着周年庆的节点,我们与《金铲铲之战》发行制作人苏潘会聊了聊。01 突破品类按照行业对手游市场的认知,相比起MOBA、MMO等自带社交玩法的产品而言,自走棋的底层...

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