北京时间9月4日晚间消息，摩根士丹利指出，苹果公司将在9月发布会上小幅上调iPhone 17系列的价格，这是自2017年以来的首次上调。
大摩指出，iPhone 17 Air将比iPhone 16 Plus价格高出100美元；iPhone 17 Pro的起售价为1099美元（256GB），低容量选项将被取消。新款1TB Air的售价为1399美元。预计这些调整将使2026财年的平均售价（ASP）提高5%，远高于市场普遍预期，并且预计需求不会受到影响。
据悉，此次活动还将发布新款Apple Watch和AirPods，但预计不会有重大的Apple Intelligence更新。
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