9月4日，阅文集团涨超6%，机构看好其打造商业爆款能力及IP产业链联动商业模式。
消息面上，今年上半年，阅文集团实现营收31.91亿元；归母净利润8.50亿元，同比上升68.50%。
花旗发布研报称，阅文集团上半年业绩略胜于预期，主要受惠于授权业务增长、短剧表现稳健及IP商品化进展，令非新丽传媒业务利润增长较预期强劲。值得一提的是，此前，阅文集团与王者荣耀启动了“国创内容战略合作计划”，同步发布并上线了《诡秘之主》与王者荣耀联动，本次两大世界级IP联动，系双方深度合作以来，首次实现周边和皮肤同步上线。
天风证券指出，影视领域，阅文精品频出，口碑热度双丰收。今年上半年阅文多部IP改编头部剧集上线，播出期间热度均居平台首位；动画与漫画领域，热门款新番接连不断；短剧领域，高流水精品持续涌现。上半年阅文短剧爆款率显著提升，单个项目最高流水突破8,000万元，位列云合数据霸屏榜第二，全网播放量超30亿。该行认为，阅文有稳定打造商业爆款的能力及实现IP产业链联动的商业模式可行性，长期有望凭借良好内容生态、丰富IP储备及多元商业链拓展能力构筑壁垒，并稳步提升盈利能力。
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