商报讯(记者吕文鹃)在刚刚过去的8月,京东、美团、阿里、拼多多等大厂今年的Q2财报接连出炉。除了总利润与增速外,从今年第二季度开始就越打越热的外卖大战,也让这些财报收获了新的关注点——一切涉及外卖业务的业绩表现。在参与外卖大战数月后,京东、美团与阿里的Q2财报中营销相关支出激增,较去年同期大幅上涨。与此同时,京东与美团的净利润显著下滑,而阿里靠着AI等相关业务才勉强实现了利润微增,这几份被外卖大战...
Source Link商报讯(记者吕文鹃)在刚刚过去的8月,京东、美团、阿里、拼多多等大厂今年的Q2财报接连出炉。除了总利润与增速外,从今年第二季度开始就越打越热的外卖大战,也让这些财报收获了新的关注点——一切涉及外卖业务的业绩表现。在参与外卖大战数月后,京东、美团与阿里的Q2财报中营销相关支出激增,较去年同期大幅上涨。与此同时,京东与美团的净利润显著下滑,而阿里靠着AI等相关业务才勉强实现了利润微增,这几份被外卖大战...
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