大装业务:定位大众运动,聚焦下沉市场。1)坚持大众定位,全品类高协同增长稳健,鞋服占比结构均衡。根据公司2024 年年报数据,361 度大装业务实现收入73.8 亿元,同比+19.1%。从产品看,近五年鞋服结构稳定且占比均衡112 平方米。根据公司2024 年年报数据,鞋类占大装业务平均占比58.1%,服装类占大装业务平均占比41.9%,配饰占比较少。2)线下及线上渠道协同发展。线下渠道聚焦下沉...
Source Link大装业务:定位大众运动,聚焦下沉市场。1)坚持大众定位,全品类高协同增长稳健,鞋服占比结构均衡。根据公司2024 年年报数据,361 度大装业务实现收入73.8 亿元,同比+19.1%。从产品看,近五年鞋服结构稳定且占比均衡112 平方米。根据公司2024 年年报数据,鞋类占大装业务平均占比58.1%,服装类占大装业务平均占比41.9%,配饰占比较少。2)线下及线上渠道协同发展。线下渠道聚焦下沉...
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