智通财经APP获悉，贪玩(09890)早盘涨超8%，截至发稿，涨7.65%，报16.18港元，成交额1.25亿港元。
消息面上，中旭未来近日宣布，将公司名称变更为“贪玩”，同时公司于今年将海外品牌整合升级为Game Lovin。据悉，公司上半年营业收入人民币20.05亿元，实现净利润6.50亿元，成功扭亏为盈。期内境外游戏业务收入同比增长9.2%至3.14亿元，占总收入比重提升至15.6%。部分重点游戏横扫海外市场，截至2025年上半年，贪玩已在东南亚、中国港澳台、日韩、欧美、中东等市场成功发行并运营了超过30款多语言产品，建立起深厚的市场根基。
值得注意的是，公司8月底公布，基于经典游戏IP“奇迹MU”，该集团将运营及发行一款“奇迹 MU”新的手机游戏《新月大陆》。据悉，近年来，“奇迹MU”IP不断推陈出新，从端游延展至页游、手游等多种形态。“奇迹MU”IP作为集团经典IP产品战略体系的重要一环，此次推出全新力作《新月大陆》，不仅彰显了集团深耕精品游戏发行的战略定力，更为集团在IP产品全球化发行运营提前布局。
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