港股异动 | 哔哩哔哩-W再涨超5%,近六日累涨约25%,新游《三国百将牌》测试定档10月

智通财经
Sep 16

9月16日(周二),港股哔哩哔哩-W(09626)再涨超5%,近六个交易日累涨25%。截至发稿,涨5.27%,报219.6港元,成交额8.26亿港元。

消息面上,9月10日,B站策略竞技卡牌新游《三国百将牌》首曝。同时,官方宣布,游戏已开启预约,10月即将开启首轮“牌一把”公开测试。高盛近日指出,哔哩哔哩参与了该行的高盛亚太领袖论坛,就游戏产品线与发行时程方面,公司指《三国百将牌》为非对称策略休闲卡牌游戏,管理层预计将成为每日活跃用户(DAU)达百万级别的大作,2026年春节期间正式推出。

高盛同时表示,广告按行业趋势及增长动能方面,哔哩哔哩指上半年游戏行业广告表现稳健,主要游戏发行商于公司平台投放按年增长,小游戏亦有市占。3C数码业务受618购物节与国家补贴带动,第二季增长超预期;家居及家品亦受益于补贴及618期间表现理想,趋势可望延续至年底。

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