彭博社的马克・古尔曼昨日（9 月 14 日）发布博文报道称在前苹果首席设计官乔纳森・伊夫（Jony Ive）退出 6 年后苹果正在经历一场重大的设计理念转变开始回归设计本源如今更注重功能而非外观。 设计部门过去几年由少数高层和大量新成员组成而随着负责设计事务的首席运营官杰夫・威廉姆斯（Jeff Williams）退休新的设计主管将直接向首席执行官蒂姆・库克（Tim Cook）汇报在管理方式上预计更为放手。
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