近日，快手首次提出生成式强化学习出价技术，并将其应用于大规模广告系统中。该项技术显著提升了广告竞价的智能化水平，实现了出价策略从传统“依赖单步状态决策”到新一代“序列决策”的关键跨越，在为广告主带来更高投放回报的同时，也提升了平台整体收益，真正实现了双赢。2025年至今，该技术已成功推动快手广告收入提升3%，成效显著。广告出价：实时竞价中的“智能大脑”在实时竞价(RTB)广告系统中，出价模块作为...
Source Link近日，快手首次提出生成式强化学习出价技术，并将其应用于大规模广告系统中。该项技术显著提升了广告竞价的智能化水平，实现了出价策略从传统“依赖单步状态决策”到新一代“序列决策”的关键跨越，在为广告主带来更高投放回报的同时，也提升了平台整体收益，真正实现了双赢。2025年至今，该技术已成功推动快手广告收入提升3%，成效显著。广告出价：实时竞价中的“智能大脑”在实时竞价(RTB)广告系统中，出价模块作为...
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