高德“杀入”餐饮业:会边缘化预制菜吗?

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文 | 思辨财经罗永浩大战西贝之后,“预制菜”毫无争议地又一次成为社会和舆论挞伐的对象。当我们盘点和梳理该事件的行业线索后,一个关键问题却一直萦绕脑中,无法得到很好解释:市场经济基本原理中,商家靠产品和价格获得用户,既然“预制菜”如此不得人心,商家是可以本能“避坑”的(也可以进行差异化竞争),但为何头部大型企业一个个前赴后继去踩“预制菜”的坑呢?这是有非常大的潜在风险的,这非简单的侥幸心理所能解释...

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