新浪科技讯 9月29日上午消息，新浪科技独家获悉，京东11.11将于10月9日晚8点正式开启。

　　此外，今年京东11.11在时间节奏和促销玩法上都有所改变。在时间上，今年各平台的11.11启动时间均有所提前，京东11.11则选择在“十一黄金周”结束后的第一天启动。京东内部人士透露，“这个时间节奏主要是为消费者提供更加充裕的时间选购商品、享受优惠，而且现货开卖无需等待。”

　　在促销玩法上，京东今年11.11的玩法更为简化。据新浪科技了解，京东今年11.11将主打“官方直降 低至1折”，也就是说消费者购买单件商品，即可直接享受价格立减优惠，无需再去凑单。

　　近年来，京东在大型促销节点上屡屡创新。从“晚8点”减轻消费者的熬夜负担，到“现货开卖”让消费者告别超长的预售等待，一系列举措受到众多消费者青睐。上述内部人士谈到，“这么做的目的就是希望能不断提升消费者的购物体验。”

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