十分钟再谈预制菜出海:从肯德基、麦当劳,到中华美食的世界叙事

21世纪经济报道
Oct 12

从纽约到东京,从麦加到开普敦,麦当劳的金色拱门与肯德基的红白条纹早已成为全球都市的标识图。而今天,“广东喊全球吃预制菜”的呼声响起,中国预制菜开启了一场同样精彩的全球之旅。   中国预制菜出海,不只是把湛江鸡、狮头鹅、剁椒鱼头、宫保鸡丁装进包装盒,配上料理包,而是如何让中式餐桌像汉堡和炸鸡那样,在不同文化区域中落地生根。   肯德基、麦当劳全球布局的启示   1987年,北京前门的第一家肯德基开门...

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