县城酒店涨到上千元, 谁在吃红利?谁在背包袱?

阿尔法工场研究院
Oct 11, 2025

导语:县城正在成为酒店集团角力的新战场,这背后是份额之争的逻辑。“平时一两百的汉庭,国庆节可以涨价到1600多元?”今年国庆,多位前往内蒙古阿尔山的游客在预订时发现,伊尔施镇汉庭酒店(阿尔山新城街店)普通双人间价格从平日的一两百直接跨到四位数。这样的价格让人咋舌,却也恰好揭开了一个更大的趋势:县城和热门景区的酒店市场,正被猛地推向“快进”。2024年四线及以下城市点亮了1.73万块新招牌,华住喊出...

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