蒙牛又因“擦边”包装侵权伊利判赔500万,背后是乳业巨头陷入增长焦虑

市值财经
Oct 11

作者:见微出品:#市值财经只是为了一层包装,伊利与蒙牛,直接把掐架摆在了官司上。2025年10月,江苏高院就伊利诉蒙牛不正当竞争案作出终审判决,认定蒙牛“精选牧场”包装与伊利“金典”高度近似构成侵权,判令其赔偿经济损失及维权开支共计500万元。在日常购买场景中,超市冷柜前,绿白主色调的纯牛奶包装整齐排列,消费者往往需仔细辨认商标才能区分伊利“金典”与蒙牛“精选牧场”,类似的日常场景,如今却以一场...

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