阿里把天猫商家搬上Lazada,双11战火燃向东南亚

雷峰网
Oct 11

“在东南亚再造一个“天猫”,难度还真不小。”作者丨周学连编辑丨覃倩雯今年双11来临之际,Lazada与天猫进行系统打通,正式启动“一键轻出海”项目。依托这一项目,天猫商家可轻松将货卖到马来西亚、新加坡、泰国、越南、菲律宾5大东南亚市场。几乎同一时间,淘宝出海也干了件大事,其计划今年双11在海外投入超10亿元营销补贴,助力10万商家在大促期间实现翻倍增长。作为阿里旗下的三大核心平台,天猫聚焦国内市场...

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