阿里痛定思痛,盒马浴火重生

首席电商观察
Oct 14

放弃对标山姆的盒马,找回了自己的节奏。出品 | 首席电商观察作者 | 小孟大面积关停会员店后,盒马二次扩张8月31日,盒马最后一家会员店正式关闭。至此,该门店的关闭标志着盒马X会员店业务的全面结束,也宣告了盒马"第二增长曲线"战略的失败。作为仓储式会员制赛道里的首个中国品牌,曾与山姆、Costco等大型仓储超市对打、争夺中产消费者,盒马X会员店的突然离场不免让人深感惋惜。正当我们以为盒马打不动了,...

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