一、为什么把镜头重新对准篮球鞋?过去十二个月,线下零售最热闹的场面几乎都与“篮球”有关:村 BA 把贵州台盘送上热搜,CUBAL 决赛让北京五棵松再现万人空巷,杭州亚运男篮夺冠把抖音直播同时在线人数推至历史峰值。流量回到体育,最先被照亮的品类一定是篮球鞋——它兼具专业功能与潮流符号,是运动品牌现金流最厚、技术壁垒最高、文化叙事最足的“兵家必争之地”。中研普华刚刚出炉的《2024-2030 年中国...
Source Link一、为什么把镜头重新对准篮球鞋?过去十二个月,线下零售最热闹的场面几乎都与“篮球”有关:村 BA 把贵州台盘送上热搜,CUBAL 决赛让北京五棵松再现万人空巷,杭州亚运男篮夺冠把抖音直播同时在线人数推至历史峰值。流量回到体育,最先被照亮的品类一定是篮球鞋——它兼具专业功能与潮流符号,是运动品牌现金流最厚、技术壁垒最高、文化叙事最足的“兵家必争之地”。中研普华刚刚出炉的《2024-2030 年中国...
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