大润发正在重仓自有品牌。“1+1”双品牌矩阵,是大润发自有品牌的最新打法。其中主打超级性价比的“超省”系列,和定位品质生活的“RT-Mart润发甄选”系列分别对标两大主力客群。前者侧重酒水饮料、休闲零食、五谷杂粮、家庭清洁、日用百货等45个品类,约有300个SKU;后者休食、酒饮、五谷、调味、面点、水产、百货等30余个品类,已有超200个SKU上市。从覆盖品类及SKU数可以看出,大润发内部已经将...
Source Link大润发正在重仓自有品牌。“1+1”双品牌矩阵,是大润发自有品牌的最新打法。其中主打超级性价比的“超省”系列,和定位品质生活的“RT-Mart润发甄选”系列分别对标两大主力客群。前者侧重酒水饮料、休闲零食、五谷杂粮、家庭清洁、日用百货等45个品类,约有300个SKU;后者休食、酒饮、五谷、调味、面点、水产、百货等30余个品类,已有超200个SKU上市。从覆盖品类及SKU数可以看出,大润发内部已经将...
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