“西藏水资源”再度更名,“5100”名称回归能否带动扭亏?

新京报
Oct 14

包装水品牌“5100”母公司西藏水资源有限公司(简称“西藏水资源”)将再次更名,拟更改为“5100藏冰川有限公司”,这也是其产品名称“5100”再次回归公司名称。  此前,西藏水资源已连续3年亏损,合计亏损额度超10亿元。2024年以来,各大包装水品牌开始“你方唱罢我登场”的激烈交锋,不过5100因其冰川水的特殊性,依旧在行业内有一席之地。但在行业竞争日趋激烈的背景下,西藏水资源想要扭亏,依旧不...

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