2024年10月14日,已退休的艾略特·希尔(Elliott Hill)临危受命,重返耐克(NYSE:NKE)执掌大局。面对这家运动巨头在增长方面日益显露的疲态,希尔迅速出手,以“三板斧”之势,从组织架构、渠道布局到产品策略三大核心层面,展开了一场深度变动。 过去一年间,耐克高层经历大规模重组,品牌、产品、营销、战略、人力资源等关键岗位纷纷换帅。这场人事地震背后,是公司迫在眉睫的业绩压力与正在...
Source Link2024年10月14日,已退休的艾略特·希尔(Elliott Hill)临危受命,重返耐克(NYSE:NKE)执掌大局。面对这家运动巨头在增长方面日益显露的疲态,希尔迅速出手,以“三板斧”之势,从组织架构、渠道布局到产品策略三大核心层面,展开了一场深度变动。 过去一年间,耐克高层经历大规模重组,品牌、产品、营销、战略、人力资源等关键岗位纷纷换帅。这场人事地震背后,是公司迫在眉睫的业绩压力与正在...
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