达芙妮抖音“真香”定律|把用户吐槽,当成免费产品建议

Ofweek光电信息网
Oct 14

本文作者:董董版式设计:而漪凡是过去,皆为序曲。——莎士比亚Reborn In Time.自在新生。这既是达芙妮最新品牌形象大片的主题,也是这个曾经的国民品牌,再一次冲击行业前列的宣言。短短5年,达芙妮就从连续亏损达40亿,“逆袭”成功!不仅当上了直播电商的销冠,还在抖音女鞋品类霸榜26个月。2024年,达芙妮净利润激增71%至1.07亿元。从线下转战线上,达芙妮依靠直播电商,再度崛起;通过抖音,...

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