市场总能敏锐感知品牌战略的转向,但未必会给摇摆不定的企业留下修正错误的时间。“聪明宝宝喝飞鹤”的广告声尚未完全散去,飞鹤官网页面已悄然换上“新一代飞鹤奶粉,更适合中国宝宝体质”的标语。这场战略回调看似轻巧,却折射出国产奶粉龙头在行业转型期的挣扎与迷茫。2025年上半年, 中国飞鹤 交出了一份令人担忧的成绩单:营业收入91.5亿元,同比下降9.36%;净利润10.3亿元,同比大幅下滑46.66%。这...
Source Link市场总能敏锐感知品牌战略的转向,但未必会给摇摆不定的企业留下修正错误的时间。“聪明宝宝喝飞鹤”的广告声尚未完全散去,飞鹤官网页面已悄然换上“新一代飞鹤奶粉,更适合中国宝宝体质”的标语。这场战略回调看似轻巧,却折射出国产奶粉龙头在行业转型期的挣扎与迷茫。2025年上半年, 中国飞鹤 交出了一份令人担忧的成绩单:营业收入91.5亿元,同比下降9.36%;净利润10.3亿元,同比大幅下滑46.66%。这...
Source LinkDisclaimer: Investing carries risk. This is not financial advice. The above content should not be regarded as an offer, recommendation, or solicitation on acquiring or disposing of any financial products, any associated discussions, comments, or posts by author or other users should not be considered as such either. It is solely for general information purpose only, which does not consider your own investment objectives, financial situations or needs. TTM assumes no responsibility or warranty for the accuracy and completeness of the information, investors should do their own research and may seek professional advice before investing.